Buy, Build or Blend? How Pizza is Like Business Software (and Why That Matters)
When your business has a software need, your options can basically be boiled down to three possibilities: You can 1) buy it “off the shelf,” 2) have a developer build it made-to-order, or 3) do a blend of both. Kind of like pizza when you think about it. You can grab...
Do Not Build a B2B Ecommerce Site Until You Answer These 8 Questions
If you're a manufacturer thinking about building a B2B ecommerce site, you’re one step closer to giving your customers what they really want—a better (faster, smoother, easier) digital buying experience. Below are eight critical questions you need to ask before you...
Attention, B2B Manufacturers: “Ecommerce” Doesn’t Just Mean Online Sales Transactions
An ecommerce website can be about way more than just online sales transactions. In fact, more and more B2B manufacturers today are using ecommerce sites, and yet they’re not accepting payment for products online. So, if you’re a plucky B2B manufacturer who makes a...
8 Surprising Ways a B2B Ecommerce Site Can Improve a Manufacturer’s Performance
Let's look at eight surprising ways that a B2B ecommerce site can create efficiencies that not only streamline your sales process but also transform your customers’ buying experience. But before we dive into them, we’ll first define just what we mean by “ecommerce”...
Mirror, Mirror, MarTech – Reflections on MarTech Spring 2021
The 2021 virtual MarTech conference was held from March 16-18, 2021. MarTech integration and system communication being our specialty, I sought out talks around that topic. While there were many talks on the subject, two really caught my attention. The first...
How Big is Your Sandbox?
So, you need to revamp your website. Maybe you’ve always wanted to be able to feature an employee on the home page or display a counter with the number of folks you’ve helped this year, but your older model website doesn’t support those nifty features. Knowing your...
Getting from A to B
Here at Earthling, we build custom websites and applications that solve our partner’s business problems. Leading up to the launch of your project, some technical setup is required so that the published website allows the user to get from Point A (typing the domain...
The Quest for Support Details
You wake up in a dark office, the monitor across the room lights up and you are drawn to it. You stumble toward the desk and peer at the screen. There is a note: Your blood pressure rises. Your brain races from one corner to the next. “Who is Jill?” “Where am I?!” The...
HubSpot vs WordPress?
During my “Car Shopping for a CMS” webinar, I leaned heavily on that metaphor to describe the difference between a handful of CMS choices: Craft CMS, WordPress, and Wix/Squarespace. A great conversation topic arose around another option: HubSpot CMS. What does it do...