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Insights from an Earthling

When the Code Works but Nobody Knows Why
The Hidden Bill Behind AI-Generated Software, and What It Means for Your Business A founder showed a working app to a developer recently and asked a simple question about how the login worked. The…
The 70% Tax
Why Most of Your Technology Budget Is Funding the Past Instead of the Future Pull up your technology budget and ask a simple question. How much of this dollar amount is building something new, and…
One Workflow at a Time
How Small Wisconsin Businesses Can Adopt AI That Grows With Them Instead of Against Them Small businesses are not behind on AI anymore. They are, in a lot of cases, ahead. A Goldman Sachs surve…
The Build Trap
Why Your Next Software Project Might Be Solving the Wrong Problem Every few months, a familiar conversation happens inside growing companies across Wisconsin. Something is not working. A proces…
What’s Your AI ROI?
Why Most Wisconsin Businesses Cannot Answer The Question Their Board Is About To Ask The honeymoon ended on New Year’s Eve. For two and a half years, every conversation about AI in mid-market b…
AI Agents Aren’t Chatbots
What an AI Agent Actually Is, Why Most Vendor Pitches Are Lying About It, and How Wisconsin Businesses Should Be Thinking About the Difference Every software vendor in 2026 is calling their produc…
Your AI Agent Isn’t in Production
The Gap Between Building an Agent and Actually Operating One Is Where Most Wisconsin AI Investments Are Quietly Dying Almost every mid-market business in Wisconsin can now claim to have an AI agen…
Your Data Has a Strategy Problem
Why Most Wisconsin Businesses Will Spend 2026 Solving the Wrong Software Problem Most of the technology spending happening across Wisconsin right now is going toward the wrong problem. Companie…
Your Internal Tools Are Your Competitive Edge
Why the Software Your Team Uses Behind the Scenes Matters More Than the Site Customers See Every Wisconsin business leader spends time thinking about their customer-facing software. The website…
Cybersecurity Is Not an IT Problem Anymore
Phishing attacks have increased by more than 1,200 percent since generative AI tools went mainstream in 2022. That is not a typo. And it is not just hitting Fortune 500 companies. Mid-size busines…
The Wisconsin Tech Talent Shortage Is Your Software Problem
An estimated 1.2 million developer roles will go unfilled in the United States in 2026. That is not a future prediction. That is the current reality. For Wisconsin businesses trying to build, main…
Half of AI Projects Fail. Here’s What the Other Half Did Differently.
What Wisconsin Businesses Can Learn From the Growing Gap Between AI Ambition and AI Results AI adoption in the United States just crossed a milestone. A Federal Reserve analysis published this …

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What Our Clients Say

Jessica A

Earthling, a trusted web development partner for many years, has a well-deserved reputation for excellent builds that highlight their technical acumen. The team is always willing to help – whether that’s implementing a complex RFI process with several APIs, troubleshooting a wonky photo display, or navigating systematic changes – and the folks at Earthling are an extension of our internal team. 

Jessica A
AD Digital Strategy, UW-Madison
Jet W
Our website took an amazing leap forward thanks to Earthling Interactive. The answer to every development question we had was, ‘Yes, we can do that.’ Communication was always fast and clear and the project was executed on schedule, even during COVID-19.
Jet W
Co-founder, Love Wisconsin
Addie T

I am thrilled to express my gratitude to the team at Earthling Interactive for their exceptional partnership in developing the new Special Olympics Wisconsin website. Their dedication to accessibility and user experience is truly commendable. The significant ADA functionality they’ve integrated ensures that all visitors, regardless of ability, can engage fully with our content – which also provides athlete community true dignity as they search for information. Earthling Interactive’s expertise and commitment to our mission have made this project a resounding success. We look forward to continuing our collaboration in the future!

Addie T
VP Marketing Comm, SOWI
  • Jessica A

    Earthling, a trusted web development partner for many years, has a well-deserved reputation for excellent builds that highlight their technical acumen. The team is always willing to help – whether that’s implementing a complex RFI process with several APIs, troubleshooting a wonky photo display, or navigating systematic changes – and the folks at Earthling are an extension of our internal team. 

    Jessica A
    AD Digital Strategy, UW-Madison
  • Jet W
    Our website took an amazing leap forward thanks to Earthling Interactive. The answer to every development question we had was, ‘Yes, we can do that.’ Communication was always fast and clear and the project was executed on schedule, even during COVID-19.
    Jet W
    Co-founder, Love Wisconsin
  • Addie T

    I am thrilled to express my gratitude to the team at Earthling Interactive for their exceptional partnership in developing the new Special Olympics Wisconsin website. Their dedication to accessibility and user experience is truly commendable. The significant ADA functionality they’ve integrated ensures that all visitors, regardless of ability, can engage fully with our content – which also provides athlete community true dignity as they search for information. Earthling Interactive’s expertise and commitment to our mission have made this project a resounding success. We look forward to continuing our collaboration in the future!

    Addie T
    VP Marketing Comm, SOWI