Technology’s Role in Account Based Marketing (ABM)
Earthling Interactive business and marketing technology groups integrate websites, web applications, eCommerce, CRM, and digital marketing to ensure your money is well spent and gives high value to your customers. Account Based Marketing is not an entirely new...
Earthlings Discuss: Business Applications of Blockchain Technology
Business applications for blockchain don’t have the same celebrity status as NFTs and cryptocurrency, but most would agree that it is worth taking a serious look this emerging technology. Here at Earthling Interactive, we are lucky enough to work with innovative...
Benefits of SMS for Customer Experience
In these pages you might notice a trend – Earthling’s talking more passionately and assertively about user experience. The reason for that is simple, the era of user expectation has arrived. By “user expectation” we mean the nearly subconscious demand for a set of...
Higher Education Websites Shouldn’t Be Like a Library Without a Catalog
No organization, public or private, has more responsibility for content management than an institution of higher education. The entire mission of colleges and universities is comprised of producing and sharing content - the products of research, teaching and learning....
Say What? Marketing Technology Term Glossary Available
According to Scott Brinker, editor of the Chief MarTech Blog, there are approximately 8,000 platforms and that's going to grow before it shrinks. That's 8,000 product descriptions, blogs, and promotional materials using terms, acronyms, (or even acronyms with their...
What The X? Untangling user experience (UX) and customer experience (CX)
Your shopping cart is full, you’re nearly ready to hit the submit button but want to check on one last detail before you finalize the purchase... but you can’t figure out how to get back to the product page. The anxiety mounts, what if it came in a better color?......
10 SEO Tips for Magento Sites
Ecommerce sites are especially dependent on good search engine optimization. Unlike sites offering a unique data profile, websites with an online store need to be highly competitive to reach their market. Here, we suggest ten ways to ensure that your Ecommerce site ranks well in search engine algorithms.
Magento Will Remain Open Source
Should you be worried about the rumblings around Adobe’s tinkering with the Magento ecosystem? It is easy to understand why you might be: 𝗔𝗱𝗼𝗯𝗲’𝘀 𝗾𝘂𝗶𝗲𝘁 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗼𝗳 𝗠𝗮𝗴𝗲𝗻𝘁𝗼 𝗷𝘂𝘀𝘁 𝗴𝗼𝘁 𝗮 𝗹𝗶𝘁𝘁𝗹𝗲 𝗻𝗼𝗶𝘀𝗶𝗲𝗿. Monolith vs. Microservice In a nutshell Adobe’s business model is...
Why We Love React
Determining which languages and frameworks are worth the investment of time and money is a daunting task. The ever-changing nature of the tech industry demands that we are intentional when examining our options and there’s rarely time to dally. Criteria for choosing a...