Mirror, Mirror, MarTech – Reflections on MarTech Spring 2021
The 2021 virtual MarTech conference was held from March 16-18, 2021. MarTech integration and system communication being our specialty, I sought out talks around that topic. While there were many talks on the subject, two really caught my attention. The first...
How Big is Your Sandbox?
So, you need to revamp your website. Maybe you’ve always wanted to be able to feature an employee on the home page or display a counter with the number of folks you’ve helped this year, but your older model website doesn’t support those nifty features. Knowing your...
Getting from A to B
Here at Earthling, we build custom websites and applications that solve our partner’s business problems. Leading up to the launch of your project, some technical setup is required so that the published website allows the user to get from Point A (typing the domain...
The Quest for Support Details
You wake up in a dark office, the monitor across the room lights up and you are drawn to it. You stumble toward the desk and peer at the screen. There is a note: Your blood pressure rises. Your brain races from one corner to the next. “Who is Jill?” “Where am I?!” The...
HubSpot vs WordPress?
During my “Car Shopping for a CMS” webinar, I leaned heavily on that metaphor to describe the difference between a handful of CMS choices: Craft CMS, WordPress, and Wix/Squarespace. A great conversation topic arose around another option: HubSpot CMS. What does it do...
Thanks from an Earthling
If you haven't got your health, you haven't got anything. -Count Rugan, "The Princess Bride" (1987) First and foremost, during this whole wackadoo year, I'm thankful that I'm healthy (albeit a little more round than I'd like). I'm thankful that Earthlings were poised...
Dealing with Imposter Syndrome
By Jamie Role, Director of Applications When I graduated from college and got my first job as a programmer, I felt like I could do anything. The first few years in the working world I felt eager and confident, but then the doubt started creeping in. I saw all these...
Membership Management with Salesforce and Pardot – Filene Research Institute Deep Dive
Filene Research Institute works with its member credit unions on cutting-edge research, incubation programs to test and scale new solutions, advisory services, and host communities and events to help their own members improve and strengthen their financial well-being....
5 WordPress User Roles and What They *Really* Mean
Why is it important to know about, pay attention to, and moderate the use of User Roles on your WordPress website? Not everyone needs carte blanc access to all of the administration area of your site. Some of your content managers may only need to write their own...