Technology’s Role in Account Based Marketing (ABM)

Technology’s Role in Account Based Marketing (ABM)

Earthling Interactive business and marketing technology groups integrate websites, web applications, eCommerce, CRM, and digital marketing to ensure your money is well spent and gives high value to your customers.  Account Based Marketing is not an entirely new...
Earthlings Discuss: Business Applications of Blockchain Technology

Earthlings Discuss: Business Applications of Blockchain Technology

Business applications for blockchain don’t have the same celebrity status as NFTs and cryptocurrency, but most would agree that it is worth taking a serious look this emerging technology. Here at Earthling Interactive, we are lucky enough to work with innovative...
Benefits of SMS for Customer Experience

Benefits of SMS for Customer Experience

In these pages you might notice a trend – Earthling’s talking more passionately and assertively about user experience. The reason for that is simple, the era of user expectation has arrived. By “user expectation” we mean the nearly subconscious demand for a set of...
Say What? Marketing Technology Term Glossary Available

Say What? Marketing Technology Term Glossary Available

According to Scott Brinker, editor of the Chief MarTech Blog, there are approximately 8,000 platforms and that’s going to grow before it shrinks. That’s 8,000 product descriptions, blogs, and promotional materials using terms, acronyms, (or even acronyms...