UX or User Experience

UX, or User Experience, was coined to encompass all aspects of a person’s interaction with a company, service, and its products (see Customer Experience). However, it’s taken on a more finite definition where we associate the term with a single interaction between a...

CX or Customer Experience

CX or Customer Experience, is the feeling or impression that a customer has of your brand from the pre-purchase decision making to the post purchase support (Customer Journey) with a goal of turning the customer into a repeat customer.

CDP or Customer Data Platform

CDP, or Customer Data Platform, aggregates data together from different zero, first, second, or third party sources to develop a profile of an individual person. This data can be used by marketers and content strategists to create a personalized experience or message...

Marketing Automation

Marketing Automation is the process of using software such as Salesforce, Salesforce Pardot, HubSpot or SharpSpring to take care of repeatable tasks using data such as from a CRM Contact. Tasks that may be automated using that data include managing digital...

Personalization

Personalization is a strategy to provide content, products, or marketing using data learned about a person to create a customer experience adapted to their interests. Ideally it uses data combined from first-party data like website interactions to third-party data...
HubSpot vs WordPress?

HubSpot vs WordPress?

During my “Car Shopping for a CMS” webinar, I leaned heavily on that metaphor to describe the difference between a handful of CMS choices: Craft CMS, WordPress, and Wix/Squarespace. A great conversation topic arose around another option: HubSpot CMS. What does it do...