UX or User Experience

UX, or User Experience, was coined to encompass all aspects of a person’s interaction with a company, service, and its products (see Customer Experience). However, it’s taken on a more finite definition where we associate the term with a single interaction between a...
Say What? Marketing Technology Term Glossary Available

Say What? Marketing Technology Term Glossary Available

According to Scott Brinker, editor of the Chief MarTech Blog, there are approximately 8,000 platforms and that’s going to grow before it shrinks. That’s 8,000 product descriptions, blogs, and promotional materials using terms, acronyms, (or even acronyms...

CX or Customer Experience

CX or Customer Experience, is the feeling or impression that a customer has of your brand from the pre-purchase decision making to the post purchase support (Customer Journey) with a goal of turning the customer into a repeat customer.

Marketing Automation

Marketing Automation is the process of using software such as Salesforce, Salesforce Pardot, HubSpot or SharpSpring to take care of repeatable tasks using data such as from a CRM Contact. Tasks that may be automated using that data include managing digital...

CRM or Customer Relationship Management

CRM is an acronym for Customer Relationship Management. It is now also is used to describe database software to maintain a company’s client information such as name, email, phone number, or address as well as other data about a customer. Examples that Earthling...

Personalization

Personalization is a strategy to provide content, products, or marketing using data learned about a person to create a customer experience adapted to their interests. Ideally it uses data combined from first-party data like website interactions to third-party data...