User-centered design employs target audience user personas against which to evaluate each project phase. Using these personas lets us step outside of ourselves and create an experience for an audience with different needs than ours and allows us to empathize with the...
UX, or User Experience, was coined to encompass all aspects of a person’s interaction with a company, service, and its products (see Customer Experience). However, it’s taken on a more finite definition where we associate the term with a single interaction between a...
Your shopping cart is full, you’re nearly ready to hit the submit button but want to check on one last detail before you finalize the purchase… but you can’t figure out how to get back to the product page. The anxiety mounts, what if it came in a better...
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