User Persona

User-centered design employs target audience user personas against which to evaluate each project phase. Using these personas lets us step outside of ourselves and create an experience for an audience with different needs than ours and allows us to empathize with the...

UX or User Experience

UX, or User Experience, was coined to encompass all aspects of a person’s interaction with a company, service, and its products (see Customer Experience). However, it’s taken on a more finite definition where we associate the term with a single interaction between a...