The term Conversion refers to any transaction that is a desirable outcome of a customer interaction. It is not only sales that are counted as conversions. Some types of conversions include:

  • Filling out a quote request for a customized product
  • Creating a project-based list of products that are submit for quotation. This may be for budgetary or planning purposes and have a long timeline, not for immediate purchase.
  • A typical sale which may be the result of a paid advertising campaign or organic search.
  • Downloading gated content such as a whitepaper.

Conversions are a Key Performance Metric (KPM) that should be tracked.