Usability testing, one tactic in Research Strategy, is used to inform design decisions from the perspective of your users. There are several methods of testing and each has a place in your project, depending on the questions that need answering. At a basic level, usability testing is task and observation- or results-based. Users are shown a representation of your product (or a competitor’s) and given tasks to complete; the success or failure rate informs feature changes for the next iteration or enhancements for your new product.