Say What? Marketing Technology Term Glossary Available
According to Scott Brinker, editor of the Chief MarTech Blog, there are approximately 8,000 platforms and that's going to grow before it shrinks. That's 8,000 product descriptions, blogs, and promotional materials using terms, acronyms, (or even acronyms with their...
What The X? Untangling user experience (UX) and customer experience (CX)
Your shopping cart is full, you’re nearly ready to hit the submit button but want to check on one last detail before you finalize the purchase... but you can’t figure out how to get back to the product page. The anxiety mounts, what if it came in a better color?......
10 SEO Tips for Magento Sites
Ecommerce sites are especially dependent on good search engine optimization. Unlike sites offering a unique data profile, websites with an online store need to be highly competitive to reach their market. Here, we suggest ten ways to ensure that your Ecommerce site ranks well in search engine algorithms.
Magento Will Remain Open Source
Should you be worried about the rumblings around Adobe’s tinkering with the Magento ecosystem? It is easy to understand why you might be: 𝗔𝗱𝗼𝗯𝗲’𝘀 𝗾𝘂𝗶𝗲𝘁 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗼𝗳 𝗠𝗮𝗴𝗲𝗻𝘁𝗼 𝗷𝘂𝘀𝘁 𝗴𝗼𝘁 𝗮 𝗹𝗶𝘁𝘁𝗹𝗲 𝗻𝗼𝗶𝘀𝗶𝗲𝗿. Monolith vs. Microservice In a nutshell Adobe’s business model is...
Why We Love React
Determining which languages and frameworks are worth the investment of time and money is a daunting task. The ever-changing nature of the tech industry demands that we are intentional when examining our options and there’s rarely time to dally. Criteria for choosing a...
Alternate Magento Admin Tight Theme
Are you a Magento developer with a need for a custom admin theme and are looking for an easy way to do it? Are you tired of the same old stock Magento admin theme and colors? There is a new freely-available theme that will provide a good starting place for your own...
Buy, Build or Blend? How Pizza is Like Business Software (and Why That Matters)
When your business has a software need, your options can basically be boiled down to three possibilities: You can 1) buy it “off the shelf,” 2) have a developer build it made-to-order, or 3) do a blend of both. Kind of like pizza when you think about it. You can grab...
Do Not Build a B2B Ecommerce Site Until You Answer These 8 Questions
If you're a manufacturer thinking about building a B2B ecommerce site, you’re one step closer to giving your customers what they really want—a better (faster, smoother, easier) digital buying experience. Below are eight critical questions you need to ask before you...
Attention, B2B Manufacturers: “Ecommerce” Doesn’t Just Mean Online Sales Transactions
An ecommerce website can be about way more than just online sales transactions. In fact, more and more B2B manufacturers today are using ecommerce sites, and yet they’re not accepting payment for products online. So, if you’re a plucky B2B manufacturer who makes a...