HubSpot vs WordPress?
During my “Car Shopping for a CMS” webinar, I leaned heavily on that metaphor to describe the difference between a handful of CMS choices: Craft CMS, WordPress, and Wix/Squarespace. A great conversation topic arose around another option: HubSpot CMS. What does it do...
Thanks from an Earthling
If you haven't got your health, you haven't got anything. -Count Rugan, "The Princess Bride" (1987) First and foremost, during this whole wackadoo year, I'm thankful that I'm healthy (albeit a little more round than I'd like). I'm thankful that Earthlings were poised...
Dealing with Imposter Syndrome
By Jamie Role, Director of Applications When I graduated from college and got my first job as a programmer, I felt like I could do anything. The first few years in the working world I felt eager and confident, but then the doubt started creeping in. I saw all these...
Membership Management with Salesforce and Pardot – Filene Research Institute Deep Dive
Filene Research Institute works with its member credit unions on cutting-edge research, incubation programs to test and scale new solutions, advisory services, and host communities and events to help their own members improve and strengthen their financial well-being....
5 WordPress User Roles and What They *Really* Mean
Why is it important to know about, pay attention to, and moderate the use of User Roles on your WordPress website? Not everyone needs carte blanc access to all of the administration area of your site. Some of your content managers may only need to write their own...
B2B Ecommerce Series: RMAs Can Help Admins and Customers
Is your organization struggling with an uncontrolled flow of product or order returns on your B2B ecommerce site? Do you get random requests on your contact form with incomplete or confusing information about returns? Return requests can be extremely costly for...
Dr. Devlove or: How I Learned to Stop Worrying and Love the Plugin
Plugins, those powerful little pieces of code that extend the capability of a website (typically a WordPress CMS), have a bit of a reputation problem. One of the rumors going around is that a website can have “too many plugins”. And, as rumors go—there's a little...
The Key to Digital Marketing Success: Infrastructure – Forward Fest 2020 Presentation
Everyone has a band, and everyone has a website. But as a business owner, you may be asking yourself questions like: “Why aren’t we on the first page of Google?” “Why isn’t anyone checking out of our store?” “How do I follow up with customers who have bought...
Why WordPress Works—A Forward Fest Presentation
I recently had the honor to speak at Foward Fest Madison this year, and it was a real treat! I was able to share my thoughts and knowledge with a captive audience, and almost everyone stayed for the entire event! I shared some reasons that WordPress has been...