It’s true. Google has announced that it will be shutting down Universal Analytics reporting on July 1, 2023. Google’s new analytics platform, GA4, will be replacing Universal Analytics for data collection on that date. When that happens, this will have an impact on your website traffic data and reporting if you do not switch to the new platform. 

On <date>, Earthling Interactive’s Director of Marketing Technology, Vince Rose, is hosting a free webinar for members of the higher education community.

At this webinar you will learn:

• The differences between Universal Analytics and GA4
• The change’s impact to reporting.
• Steps to prepare for the end of Universal Analytics and switch to GA4.