With a huge catalog of specialized products, family-owned Fischer Paper needed to accelerate the product selection process and give representatives a powerful tool to support customized sales calls.
A cumbersome product list with limited search and filter capacity.
Fischer manufactures and supplies paper products for convenience stores, limited service restaurants, and other foodservice distributors. The specialized nature of each product stream means that there are thousands of options within their catalog. Company leaders wanted to find a way to help customers quickly locate the product type they needed and have immediate access to sales assistance and sample ordering.
When Fischer came to Earthling and design partner KW2 they were looking for a digital solution that would:
Beautifully designed site with an intelligent search and sorting solution.
Working with a leading design firm to execute an attractive and responsive interface, Earthling developers built a product-based website with features that supported Fischer representative's needs to quickly customize product selections. The new digital solution included features such as:
Sales staff have a powerful new tool to take out in the field when meeting with potential customers. The sleek responsive design and highly effective search function make it possible for representatives to quickly and effectively identify the best product for their client. In an industry where customers are particularly sensitive to product aesthetics this site does an excellent job of showcasing attractive customized product lists.