Case Study: Propeller Health

Propeller Health, a mobile healthcare platform needed a site upgrade and fast. Earthling set up and managed a remote design, marketing and development team to quickly build a customized site. Site design, development and data entry were done synchronously and produced an excellent site that supported a newly rebranded company.


The good news was that Propeller was growing quickly, investors and users were excited about the product’s potential to disrupt the healthcare space. But with such rapid success came an accelerated timeline for the marketing team to launch a rebrand and transition the company’s website. They needed a development team that could work with a remote design crew and marketing staff to synchronize design, development and data entry to turn a site around for an aggressive timeline.


We drew on our experience working with independent designers and agencies to facilitate a team structure that would support simultaneous task assignments. Because of the quick turn around time, we had to tighten up our typical design-> develop-> data approach to building a website to accomodate a beautiful custom design that needed to give a non-technical marketing team editing access to key content areas of the site. Our team lead implemented a number of successful strategies for making this possible:

  • Customized a child theme on WordPress to create a flexible editing environment for the marketing and secondary page content entry.
  • Oriented the development team to do page-by-page builds on our Git repo for daily merges and version control to keep site progress in synch and prepare us for rapid QA.
  • Opened a slack channel for real time contact with remote designers and to quicken the pace of QA.


We were able to create a dual site that met the needs of Propeller’s two target audiences (patients and healthcare organizations). The responsive design included a custom scroll animation to demonstrate how the product works. All done on time and within the budget. But perhaps the best part was that the team of diverse players from three different companies came away from the project feeling energized by a successful collaboration.