We started in Madison, WI over 25 years ago serving the Agriculture and Healthcare industries and have helped hundreds of clients over that time navigate their digital web software journey. In fact, some of our early clients are still with us today. As your lifelong technology consulting partner, we dedicate ourselves to understanding your unique needs and challenges, offering tailored, innovative web-based solutions for websites and applications, on-going support and continuous improvement services, with a commitment to nurturing our relationship throughout your company’s lifetime.

Earthling Interactive is guided by five core values in our daily interactions with
colleagues, clients, vendors, and guests.

Be Generous
With Our Insight

Deliver On Our
Commitments

Listen, Notice
& Respond

Challenge
With Respect

Enjoy The
Journey

How We Work


Strategy & Evaluation

As a consultative development partner we prioritize understanding business logic and outcomes from the beginning of every project.

Implementation & Launch

The coding phase utilizes discreet build/test increments (sprints) to reach feature goals. At the close of the final sprint we release the website or application.

Maintenance

Once launched, the site is hosted and maintained via an ongoing service agreement (if desired).

Our History


Earthling Interactive, founded in December 1999, combines a serial entrepreneurial spirit with expertise in software and coding to solve problems. Having navigated numerous technological shifts, we’ve gained valuable insights that are best shared in a personal dialogue with our CEO.


Our Team


John Samuelson
John Samuelson
Chief Executive Officer

You’re a mad scientist, what scientific experiment would you run if money and ethics weren’t an issue?

I would experiment with time travel. My motivation for this comes from a fascination with two periods in US history that I would like to “experience”. One being the American Revolution and two being WWII.

Jamie Role
Jamie Role
Director, Applications

If you could have any mythical creature as a pet, which one would you pick and what would you name it?

I would want a Pegasus and I would name it Zephyr.

Bekee Gibson
Bekee Gibson
Director, Marketing Technologies

What’s the most ridiculous fact you know?

The longest word in the English language was the only word in a 4th-grade spelling test, and I still practice spelling it in my head in times of needed distraction. Pneumonoultramicroscopicsilicovolcanoconiosis.

Liam Lombardo
Liam Lombardo
Operations Manager

If you were a superhero, what would your superpower be and what would your superhero name be?

My superpower would be tomfoolery and ultimate luckiness. I would call myself Captain Shenanigans. My partner would be Miss Mischief. She would have the same powers. We would each have a bag of tricks.  We would have a Goof-Off-Mobile and roller skate wheels that can pop out of our shoes. 

Adam Simcock
Adam Simcock
Board Member & Business Advisor
Charles Rodriguez
Charles Rodriguez
Business Development

Imagine you’re an astronaut who just landed on Mars and found alien life. What’s the first thing you would say to them?

“Waddduup Boi!” and I would raise my hands trying to act friendly. I literally would try to befriend the alien and have it teach me everything we do not know about this universe. I think it would be quite fun and genuinely believe I could pull it off!

Chris Tranel
Chris Tranel
Senior Developer

If you had to perform in a talent show, what would your act be?

The old “pulling a finger off my hand” trick

Dawn Smith
Dawn Smith
Project Manager

If you could mix two animals to create the ultimate pet, what would they be and what would you name your new creature?

Sun Bear and a Macaw.  It could be big, cuddly, and could be trained to talk.  I’d call it a “Suma.” 

Eric Anderson
Eric Anderson
Senior Developer

If you could choose any imaginary place to live, where would it be and what would your house look like?

If I could choose any imaginary place to live I would definitely be looking for some type of hobbit hole situation that was built into the side of a mountain for great thermal efficiency and maximum coziness. I’d be surrounded by some nice terraced gardens overlooking a majestic flowing river.

Joe Harvey
Joe Harvey
Senior Developer

If you found a genie and could only wish for something nonsensical, what would your wish be?

I would wish for a tree that grows spaghetti and meat balls.

Luke Miller
Luke Miller
Senior Developer

If you could only eat one food item for every meal for a year, what would it be and why?

I would choose tacos. You can have breakfast tacos with eggs, tacos with chicken or beef, and even vegetarian or seafood tacos. With so many options, I wouldn’t get bored of them easily!

Nick Guries
Nick Guries
Senior Developer
Tony Dexter
Tony Dexter
Senior Developer

You’ve been given the chance to invent a new holiday; what and how would people celebrate it? 

When I am in charge of creating holidays, I will create one called Empathy Day where everyone switches a career or health condition or ethnic origin etc. so that the world learns more about the perspectives and challenges others must go through in their lives.