Person holding a digital marketing book.
According to Scott Brinker, editor of the Chief MarTech Blog, there are approximately 8,000 platforms and that’s going to grow before it shrinks. That’s 8,000 product descriptions, blogs, and promotional materials using terms, acronyms, (or even acronyms with their full list terms in parentheses!)

The Marketing Technology department at Earthling Interactive is as guilty as the most expert marketing technologists of using using industry acronyms department like CMS (Content Management System), CRM (Customer Relationship Management), and even MarTech (Marketing Technology) to describe our services. How does someone know what’s potentially relevant to solve their problem in the alphabet soup?

Terms and Definitions List Available

Earthling Interactive has created a list of the most relevant terms and definitions used when talking about Marketing Technology. The list has been created not to make anyone an expert, that’s where we come in, but provide a reference to help you gain just enough insight to understand the pieces of the solutions to ask questions without any pressure to learn it all.

We hope it makes things easier for you.