The Key to Digital Marketing Success: Infrastructure – Forward Fest 2020 Presentation

Everyone has a band, and everyone has a website. But as a business owner, you may be asking yourself questions like:
  • “Why aren’t we on the first page of Google?”
  • “Why isn’t anyone checking out of our store?”
  • “How do I follow up with customers who have bought something?”
At Earthling Interactive, we often hear those exact questions, or similar questions. When we do, we start looking at the digital infrastructure in place to support the goals of the business. Someone could run tens of thousands of dollars of Google or Facebooks ads, but without being able to measure it, they won’t ever know if it’s working or not. During Forward Fest this past year, my presentation went from the very basics, like having a content management system like WordPress, understanding how your site appears to Google and Bing, ways to improve a site’s SEO using free and paid tools, and wrapped up the talk with examples of  showing some more sophisticated digital marketing and CRM (Customer Relationship Management) solutions to provide more relevant content to customers. The presentation is below if you couldn’t attend: And here the full recording of the presentation: There is quite a bit that can be done with little investment of money and lots of time. Contact us to help get you on the right path or provide digital marketing and CRM solutions and integrations! Vince Rose Director – Digital Marketing and CRM Solutions