CASE STUDY

Northwood Technical College

As one of the state’s largest technical colleges, Northwood Technical College required a robust website to accommodate multiple campuses and serve thousands of students.

CHALLENGE
Meet the specialized needs of a higher ed institution and accommodate substantial scale of content.

Northwood Tech serves the northwest portion of the state in a regionalized system of technical colleges. Reaching more than 25,000 area residents means that their website needs to showcase a huge diversity of programs and support thousands of pages of content. With our partner KW2 leading discovery and design, we worked as a team to meet the specific needs of Northwood including:

  • Build a very large site quickly—they had a tight timeline.
  • Accommodate specialized administrative functions for marketing staff.
  • Integrate third party software to handle registration and course enrollment.

SOLUTION
A dedicated team of developers to implement a customized admin panel.

Earthling created a dedicated team of developers focused on the rebuild project to meet the aggressive timeline. Like many websites serving higher education institutions, the Northwood site ran on Drupal 8. To make the back-end easy for marketing staff to manage we customized a visual builder to integrate seamlessly with the CMS. In the end, we created a site with these key features:

  • A scalable and flexible CMS platform able to handle a very large amount of content.
  • A complex system configured to meet the client’s needs and its four branch campuses simultaneously.
  • A highly secure site built to protect users and site administrators.

RESULTS

With their updated website Northwood Technical College now has a digital presence that fully represents the detailed course offerings and programs available through the college. Marketing staff are able to conduct better outreach to area residents, helping people in this part of the state enroll in courses designed to help them achieve educational and professional goals.

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