CASE STUDY

Madison Area Chamber of Commerce

Dije is a platform for action. It is designed for the community to build upon and is rooted in a belief that Greater Madison can be better. Data is the centerpiece of the platform. This data portal aims to provide the insight and impetus to accelerate this region as a prosperous, welcoming and inclusive place while bending the arc of disparity within our workplaces and community.

CHALLENGE
The Greater Madison Area Chamber of Commerce works tirelessly to help organizations within Greater Madison Area to meet their full potential. From increased growth to improved decision-making, studies have consistently shown that focusing on diversity and inclusion drives results. With this in mind, the idea of the Dije application was born. 

Dije is focused on building Greater Madison as a place of belonging while bending the arc of disparity in the workplace and beyond. It is centered and guided by a 60+ CEO Roundtable comprising the region’s largest and most prominent employers. These CEOs have identified five pillars of work: Convene, Attract, Connect, Track and Grow. Dije focuses on the Track pillar.

Employers that meet certain criteria are obligated to submit their demographic data to the Equal Employment Opportunity Commission (EEOC) annually. The reports filed are protected from public disclosure which prevents their use in 3rd party applications. The lack of available data can hinder businesses’ efforts to understand the demographic makeup of their specific regions or areas of operation. 

Although the EEOC has a standard method of collecting demographic data, there was a recognized need for a clearer and more user-friendly user interface. This interface would enable non-technical users, such as HR professionals or managers, to easily navigate the data submission process and submit their demographic data accurately and efficiently. By improving the user interface, businesses can streamline the data collection process, reduce the potential for errors, and enhance the overall user experience when reporting their data. 

Another significant challenge faced by businesses is the presentation and interpretation of the demographic data they collect. Raw data alone may not provide meaningful insights to stakeholders who need to understand the information quickly and easily.  

The final objective of the project was to support privacy. The data collected would need to be presented such that one employer could not directly identify another; this need also extended to the ways in which the data is stored and accessed. 

SOLUTION
Introducing DIJE: Unlock the Power of Local Demographic Data Analysis for Madison Area Employers 

Gain a competitive edge in the greater Madison area by harnessing the power of local demographic data analysis with DIJE. This innovative software solution empowers all employers within a 50-mile radius of the vibrant City of Madison, WI to delve into the rich insights offered by their local workforce landscape. 

Unlock Local Demographic Data: 

With DIJE, you no longer need to rely on generic or national-level data. We bring you access to valuable demographic data specifically tailored to the greater Madison area. Discover the nuances and trends within your local talent pool, enabling you to make strategic decisions that align with the unique characteristics of your region. 

Simple Data Submission: 

Submitting your demographic data has never been easier. DIJE streamlines the process by utilizing condensed EE0-1 CSV files (the same format required by the EEOC), which you can then upload directly to the platform. Alternatively, you have the option to manually enter the data, ensuring flexibility to accommodate your preferred workflow. An intuitive interface guides you through the submission process, ensuring accuracy every step of the way. 

Data Security and Privacy: 

The application architecture was designed to anonymize demographic data in such a way that users could not identify another organization. Company identifiers are kept hidden from the standard user and only aggregated data is used to compare companies in the same industry.  

Interactive and Downloadable Charts: 

DIJE goes beyond just collecting and validating data; it transforms data into meaningful insights. The application provides interactive and downloadable charts that vividly illustrate how your company compares to others in the same industry. As a result, you will be able to visualize key demographic metrics, such as gender representation, age distribution, and ethnicity, in an easily digestible format. These dynamic charts empower you to make data-driven decisions, identify areas for improvement, and seize opportunities for diversity and inclusion. 

Dije website home page
Dije website data visualization example

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