Key Performance Indicator, KPI, Key Performance Metric, KPI or KPM
A Key Performance Indicator(KPI) or Key Performance Metric(KPM) is, simply put, anything that a business finds important and valuable to track. This might include: Clickthroughs from paid advertising Clickthroughs on organic listings Number of quotation requests...
Success With Honest SEO
Small business owners are often targets for SEO service provider pitches that use intimidating language and technical jargon to explain search engine optimization. SEO is in fact an important marketing tool, but it isn’t an exclusively technical one.
Three Content Marketing Lessons I Learned from the Big Share
In 2015, with two hours of brainstorming, three hours of tinkering with a WordPress site, two emails and five Facebook page posts, Tom and his son created a personal fundraising page for Community Shares of Wisconsin’s Big Share and managed to raise nearly $2500 in less than 24 hours.