Personalization
Personalization is a strategy to provide content, products, or marketing using data learned about a person to create a customer experience adapted to their interests. Ideally it uses data combined from first-party data like website interactions to third-party data...
Success With Honest SEO
Small business owners are often targets for SEO service provider pitches that use intimidating language and technical jargon to explain search engine optimization. SEO is in fact an important marketing tool, but it isn’t an exclusively technical one.
Three Content Marketing Lessons I Learned from the Big Share
In 2015, with two hours of brainstorming, three hours of tinkering with a WordPress site, two emails and five Facebook page posts, Tom and his son created a personal fundraising page for Community Shares of Wisconsin’s Big Share and managed to raise nearly $2500 in less than 24 hours.