Benefits of SMS for Customer Experience

Benefits of SMS for Customer Experience

In these pages you might notice a trend – Earthling’s talking more passionately and assertively about user experience. The reason for that is simple, the era of user expectation has arrived. By “user expectation” we mean the nearly subconscious demand for a set of...

Frictionless

The term Frictionless is an aspirational goal for the user experience. It means making the user experience as easy as possible. It usually refers to checkout, but can be applied to any sort of action the user does, such as filtering products or finding...

Usability Testing

Usability testing, one tactic in Research Strategy, is used to inform design decisions from the perspective of your users. There are several methods of testing and each has a place in your project, depending on the questions that need answering. At a basic level,...

Wireframe

A wireframe is a two-dimensional schematic of an interface that specifically focuses on the structure of space allocation, prioritization of content, functionalities available, and intended behaviors. For these reasons, wireframes typically do not include any styling,...

MVP or Minimum Viable Product

The MVP, or Minimum Viable Product, is the essential set of features your product needs in order to be considered successful on its initial release. This initial revision helps you get feedback from your users and plan the release of the next set of features and fixes...