A wireframe is a two-dimensional schematic of an interface that specifically focuses on the structure of space allocation, prioritization of content, functionalities available, and intended behaviors. For these reasons, wireframes typically do not include any styling,...

MVP or Minimum Viable Product

The MVP, or Minimum Viable Product, is the essential set of features your product needs in order to be considered successful on its initial release. This initial revision helps you get feedback from your users and plan the release of the next set of features and fixes...

UX or User Experience

UX, or User Experience, was coined to encompass all aspects of a person’s interaction with a company, service, and its products (see Customer Experience). However, it’s taken on a more finite definition where we associate the term with a single interaction between a...

Who Needs Copy When You Have Lorem Ipsum?

Clearly, we are joking. But it is actually a good question. Doesn’t Lorem Ipsum do all the heavy lifting when laying out web content? It can, but the results and impact on copy might not work out in the site owner’s favor. Here’s why.

Highly Recommended Reading/Viewing/Listening

Highly Recommended Reading/Viewing/Listening

Earthlings were asked to name a resource that they wish all of their colleagues would read, watch or listen to. Another way to phrase the question might have been “what learning will help make us a stronger team?”

Earthlings Predict Tech in 2018

Earthlings Predict Tech in 2018

Happy New Year from Earthling Interactive! We asked Earthlings to share their tech forecasts, speculations, and predictions for the coming year.