Usability Testing

Usability testing, one tactic in Research Strategy, is used to inform design decisions from the perspective of your users. There are several methods of testing and each has a place in your project, depending on the questions that need answering. At a basic level,...

UX or User Experience

UX, or User Experience, was coined to encompass all aspects of a person’s interaction with a company, service, and its products (see Customer Experience). However, it’s taken on a more finite definition where we associate the term with a single interaction between a...
10 SEO Tips for Magento Sites

10 SEO Tips for Magento Sites

Ecommerce sites are especially dependent on good search engine optimization. Unlike sites offering a unique data profile, websites with an online store need to be highly competitive to reach their market. Here, we suggest ten ways to ensure that your Ecommerce site ranks well in search engine algorithms.

How Big is Your Sandbox?

How Big is Your Sandbox?

So, you need to revamp your website. Maybe you’ve always wanted to be able to feature an employee on the home page or display a counter with the number of folks you’ve helped this year, but your older model website doesn’t support those nifty features. Knowing your...
Getting from A to B

Getting from A to B

Here at Earthling, we build custom websites and applications that solve our partner’s business problems. Leading up to the launch of your project, some technical setup is required so that the published website allows the user to get from Point A (typing the domain...
The Quest for Support Details

The Quest for Support Details

You wake up in a dark office, the monitor across the room lights up and you are drawn to it. You stumble toward the desk and peer at the screen. There is a note: Your blood pressure rises. Your brain races from one corner to the next. “Who is Jill?” “Where am I?!” The...