Usability Testing

Usability testing, one tactic in Research Strategy, is used to inform design decisions from the perspective of your users. There are several methods of testing and each has a place in your project, depending on the questions that need answering. At a basic level,...

Wireframe

A wireframe is a two-dimensional schematic of an interface that specifically focuses on the structure of space allocation, prioritization of content, functionalities available, and intended behaviors. For these reasons, wireframes typically do not include any styling,...

MVP or Minimum Viable Product

The MVP, or Minimum Viable Product, is the essential set of features your product needs in order to be considered successful on its initial release. This initial revision helps you get feedback from your users and plan the release of the next set of features and fixes...

User Persona

User-centered design employs target audience user personas against which to evaluate each project phase. Using these personas lets us step outside of ourselves and create an experience for an audience with different needs than ours and allows us to empathize with the...

UX or User Experience

UX, or User Experience, was coined to encompass all aspects of a person’s interaction with a company, service, and its products (see Customer Experience). However, it’s taken on a more finite definition where we associate the term with a single interaction between a...