In these pages you might notice a trend – Earthling’s talking more passionately and assertively about user experience. The reason for that is simple, the era of user expectation has arrived. By “user expectation” we mean the nearly subconscious demand for a set of...
The term Frictionless is an aspirational goal for the user experience. It means making the user experience as easy as possible. It usually refers to checkout, but can be applied to any sort of action the user does, such as filtering products or finding...
The term Conversion refers to any transaction that is a desirable outcome of a customer interaction. It is not only sales that are counted as conversions. Some types of conversions include: Filling out a quote request for a customized product Creating a project-based...
An ERP Integration is a website architecture term that refers to a website being able to connect to an ERP (Enterprise Resource Planning) system. The purpose of this connection is to share user data, orders, look up product pricing or inventory data. An ERP...
The term Abandoned Cart refers to the situation where a shopper has found a product, put it in their cart, and did not complete the purchase. If the user is logged-in, targeted marketing typically results in relatively high conversions.
Your shopping cart is full, you’re nearly ready to hit the submit button but want to check on one last detail before you finalize the purchase… but you can’t figure out how to get back to the product page. The anxiety mounts, what if it came in a better...
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