Technology’s Role in Account Based Marketing (ABM)

Technology’s Role in Account Based Marketing (ABM)

Earthling Interactive business and marketing technology groups integrate websites, web applications, eCommerce, CRM, and digital marketing to ensure your money is well spent and gives high value to your customers.  Account Based Marketing is not an entirely new...
Benefits of SMS for Customer Experience

Benefits of SMS for Customer Experience

In these pages you might notice a trend – Earthling’s talking more passionately and assertively about user experience. The reason for that is simple, the era of user expectation has arrived. By “user expectation” we mean the nearly subconscious demand for a set of...

Key Performance Indicator, KPI, Key Performance Metric, KPI or KPM

A Key Performance Indicator(KPI) or Key Performance Metric(KPM) is, simply put, anything that a business finds important and valuable to track. This might include: Clickthroughs from paid advertising Clickthroughs on organic listings Number of quotation requests...

Conversion

The term Conversion refers to any transaction that is a desirable outcome of a customer interaction. It is not only sales that are counted as conversions. Some types of conversions include: Filling out a quote request for a customized product Creating a project-based...

Abandoned Cart

The term Abandoned Cart refers to the situation where a shopper has found a product, put it in their cart, and did not complete the purchase. If the user is logged-in, targeted marketing typically results in relatively high conversions.

ABM or Account Based Marketing

ABM or Account Based Marketing is a technique where Marketing and Sales target specific ideal B2B customers rather than working in isolation to nurture leads through optimal channels rather than a broad manner. Benefits of ABM include defining the most valuable types...